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The Hidden Consumer: Uncovering the power of health-conscious consumers

$35.00

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There are two options for buying the book direct from Amy.

All options include:

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The $35 option is for basic shipping. You will receive the book in 7 to 10 days.

The $40 options is all of the above but with shipping in 3 to 4 days.

What if the food you eat every day—the food you trust to nourish you—is quietly making you sick?

Across the country, millions of people struggle with food allergies, hidden sensitivities, chronic illnesses, and ethical food concerns. Yet most of these issues aren’t officially recognized, leaving an entire population of hidden consumers underserved. They are the people who scrutinize every label, avoid “natural flavors,” and prioritize clean eating and food transparency—all while being ignored by the very brands they want to support.

In her debut book, Amy Graves reveals the truth about hidden ingredients, ultra-processed foods, and misleading food labeling. Drawing from her personal journey with life-altering food sensitivities, Graves exposes the challenges faced by health-conscious buyers and the multi-billion-dollar opportunities businesses miss when they fail to serve them.

Inside, you’ll discover:

The dangers of hidden ingredients and how they quietly shape your health How food allergies, intolerances, and chronic illnesses are transforming consumer demand The rise of health-conscious buyers and why they represent a $19 billion market Why food transparency and clean eating are no longer optional for brands Part memoir, part industry analysis,

Graves blends personal experience with research-based insights.

This book will change the way you think about what’s really on your plate.

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